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How Solopreneurs Can Boost Their Business With the Right Kind of Help

As a solopreneur, you’re typically used to relying on yourself for all of your business’s needs. While that can be fine initially, as your business begins to grow, it may be too much to manage alone. But that doesn’t mean you have to bring on a partner or traditional employee. By using the correct type of freelancer and service provider support, you can reduce your workload while remaining in control.

If you are wondering how the right kind of help can boost your business, The Brand Castle shares what you need to know.

Why Use Freelancers and Service Providers

Using freelancers and service providers allows you to strategically reduce your workload. When you hire a freelancer, you get a subject-matter expert who can handle specific projects or responsibilities on an as-needed basis. While the arrangements are often short-term in nature, maintaining a long-term relationship with a freelancer is possible, too.

Many service providers can also give you long-term support in areas you don’t want to personally manage. You can outsource specific business operational areas – typically those with recurring tasks – that don’t require your direct oversight, allowing you to focus on other areas of your operations.

Launching Your Business

If you’re setting up a new business, there are several steps you’ll need to take. One of the biggest is choosing a business type. While starting as a sole proprietor is usually the easiest option, it isn’t ideal in all situations. Instead, you may want to set up an LLC to reduce your liability, capture tax benefits, and maintain the utmost flexibility.

While it may seem like creating an LLC is difficult, it doesn’t have to be. By using a formation service, you’ll get all of the support you need, all while paying far less than you would with a traditional lawyer. Just make sure that you review the LLC formation rules in your state before you begin. That way, you can choose a formation service that addresses the requirements.

Another vital step in launching your business is to actually promote it, of course. Luckily, you can save a bundle by promoting on social media, and also by using this free online flyer maker to get the word out there!

General Operations

If you’ve already launched your business, it’s time to see how freelancers and service providers can make handling daily operations easier. While the functions you choose to outsource may vary depending on your business type and personal level of expertise, some business areas are excellent places to start.

Here are some examples of functions or tasks you may want to outsource:

● Accounting and Bookkeeping

● Advertising and Marketing

● Appointment Setting and Calendar Management


● Data Entry

Digital Content Creation

● Inventory Management

● Payments, Billing, and Cash Flow Management

● Photo and Video Editing

● Research

Search Engine Optimization

● Social Media Management

● Tax Preparation

● Technology and Infrastructure Management

Website Design and Maintenance

Finding Service Providers and Freelancers

When you first start searching for freelancers and service providers, you might not know where to look. Luckily, there are some resources that are exceptional places to start.

For freelancers, numerous online platforms can make finding exceptional talent effortless, including:


● FlexJobs


● Toptal


If you’re looking for outsourcing service providers, where you look usually depends on the type of support you need. However, if you aren’t sure where to begin, speaking with other solopreneurs in your area can be a great idea. You can get insights directly from service users you trust, making it easier to determine if an option meets your needs.

Otherwise, researching options online is a wise choice. As you find potential providers, spend time reading reviews from various sources, ask for referrals, and request service demonstrations. That way, you can thoroughly vet the company before you sign up.

The Brand Castle combines a data-driven approach with knowledge gained from years in digital marketing to deliver outstanding results to our clients. Call (954) 580-5970.

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