They say a picture is worth a thousand words, and we see where they’re coming from. The truth is, no marketing campaign would be complete without a decent share of pictures, and videos. But here, as in any other marketing subworld, you need to be up on all the latest trends and fashions to stay relevant.
In this article, we’ll take you through some of the most current trends in marketing photography in 2021. We’ll also try to explain why they work, to help you determine whether or not they might somehow improve your brand.
1. Ditch the filter.
One trend that keeps cropping up in the marketing photography world is that photographers everywhere are ditching filters and focusing on authenticity. And if you think about it, it makes sense. Regardless of what you’re shopping for, whether it’s a product or a service, you want something real, something to which you can relate.
And that’s what unedited, unfiltered images suggest – that your brand is authentic and dependable, thus more likely to attract new customers.
2. 360-Degree is necessary.
360-Degree photography broke out a few years ago, and has since seriously grown in popularity, to the point where today, it’s quite a common occurrence in many marketing campaigns. However, that’s not to say it’s overdone. On the contrary. Customers everywhere have now come to expect 360-degree photography, as the next logical step in product marketing. So, you’ll want to get on that train.
3. Bright Inkscapes catch the eye.
An inkscape looks like someone spilled a bunch of paint on the wall, but in a carefully manicured manner. Inkscapes are usually created around one specific color scheme and have all the different shades blending together seamlessly.
Often, an inkscape can offer you, the seller, more versatility in displaying your product. It’s also considered more engaging than one singular block of color, which is what makes it so appealing to potential customers.
4. Expressions shouldn’t be overlooked.
If your photographs usually involve other people, you’ll want to pay good attention to the expressions these people have on their faces. For example, if you’ve hired an actor to promote a certain product of yours, you want to make sure that everything about her is vibrating with happiness and excitement. Because that’s what your potential customers will come to associate with your brand, and you don’t want them associating you with the same dull pictures they’ve seen a hundred times.
5. Vibrant colors always send a message.
Regardless of the product or service you’re promoting, you only have a few seconds to catch your customer’s eye before they move on to something else. So, your online photography campaign needs to be as vibrant and engaging as possible. This is why good marketers use bold, vibrant colors to relay urgency to their followers.
Bright colors will come out on top each time, when compared with pastels, in letting your followers know your brands relevant.